Sri Lankan tea (known for generations as Ceylon Tea) carries behind it a heritage and success story like no other. A product that began as a diversification experiment in 1867 spanning just 19 acres of land has today surpassed all geographical borders to satisfy 19% of global demand. Reputed for its signature taste and aroma, Sri Lanka has become the world's third largest tea exporter to the world, the country's largest employer and has the distinction of supplying tea to the Olympic and Commonwealth Games. It is a great equalizer, demanding attention from the counter of the smallest eatery to the most exclusive tea-bars in the world.
Founded in 1881, the Indian Tea Association is the premier and the oldest organization of tea producers in India. The Association has played a multi-dimensional role towards formulating policies and initiating action towards the development and growth of the Industry,
liaising with the Tea Board, Government and other related bodies. The ITA has branches at different locations in Assam and West Bengal. With over 425 member gardens, the ITA and its branches represent over 60% of India's total tea production. As employers, ITA member gardens provide direct employment to more than 400,000 people.
Japan has done a great deal with the humble tea leaf. The country produces hundreds of unique varieties and grades of tea based on every imaginable factor. Tea that's grown in the shade. Tea that's steam-pressed, pan-fired or sun dried. Tea from buds, leaves, tips, sticks or stems. Tea that is powered or curled into a ball shape. Tea that's combined with rice or made with kelp. Tea that's harvested on a special date on the calendar.
It's not only the tea itself that's unique. Tea is a lively aspect of Japanese culture. For example, Japanese Tea Ceremony transforms the preparation, serving and consumption of tea into a rich art form.
The global tea market was valued at nearly 50 billion U.S. dollars in 2017 and is expected to rise to over 73 billion dollars by 2024. Tea has a long history of popularity worldwide. It is thought to have originated in China, with records of its use dating back to the 3rd century AD. Originally used as a medicinal beverage, the drink was popularized for recreational use during the Tang dynasty and spread to other Asian countries. After European traders brought the leaves back to Europe in the 16th century its popularity spread in the West as well.
2017年全球茶葉市場價值近500億美元，預計到2024年將超過730億美元。茶葉在全球範圍內有著悠久的歷史。 它被認為起源於中國，其使用記錄可以追溯到公元3世紀。 該飲料最初用作藥用飲料，在唐代推廣用於娛樂用途，並傳播到其他亞洲國家。 在歐洲商人在16世紀將樹葉帶回歐洲之後，它的受歡迎程度也在西方蔓延開來。
世界のお茶市場は、2017年には500億米ドル近くと評価され、2024年までに730億ドルを超えると予測されています。お茶は世界中で長い歴史を誇っています。 それは中国で生まれたと考えられており、その使用記録は西暦3世紀にさかのぼります。 もともと薬用飲料として使用されていたこの飲料は、唐時代にレクリエーション用として普及し、他のアジア諸国にも広まりました。 ヨーロッパの貿易業者が16世紀にヨーロッパに葉をもたらした後、その人気は西側にも広がりました。
Today, China is still the leader in tea production. The country produced over 2.5 million metric tons of it in 2017. Other large producers are India and Kenya. These regions are hospitable to Camellia sinensis, the plant used to produce tea, which needs a tropical or subtropical climate.
Tea is the second most widely consumed beverage worldwide, following only water. In 2015, global tea production amounted to about 5.2 million metric tons. China, India, Kenya, Sri Lanka, and Indonesia were among the main tea producers in 2016, based on production volume. China was responsible for about 50 percent of total tea production with 2.35 million metric tons that year. When it comes to trade, the Russian Federation was leading tea importer, with about 548 million U.S. dollars in trade value.
Total wholesale tea sales were estimated to amount to 12 billion U.S. dollars in 2016. The tea market comprises four broad segments: ready-to-drink tea (RTD), the traditional market, the specialty segment and the foodservice segment. The RTD category increased consumer penetration over the past years and continues to be the largest market segment. The leading RTD tea brands were Arizona, Lipton Pure Leaf, and Gold Peak in 2017.
Although coffee is often thought of as America’s preferred beverage, tea has proven itself to be vastly popular as well. A 2017 survey among U.S. consumers showed that 23 percent of respondents drink tea every day, while only ten percent never drink tea at all. Industry experts expect the entire tea market to grow over the next years. Increasing health awareness among shoppers, new flavors and the demand for convenience are seen as major growth opportunities.
در حالی که پاکستان بزرگترین وارد کننده چای در سراسر جهان است و بیش از نیم میلیارد دلار در سال 2017 خریداری می کند، این شهروندان ترکیه هستند که بیشتر از این نوشیدنی ها را دوست دارند. در سال 2016، به طور متوسط سالانه حدود 7 پوند چای مصرف می شود.